From football to events
Siip and Joy combat against Ticket fraud
Dutch event organizer MBG Productions, known from JOY, launched an app for their events in may, that allows visitors to get quick and easy access to their events. At the same time, the app offers a solution to combat ticket fraud.
First events have taken place
Michael van der Lee, director of Joy: ‘As Joy, we want to prevent illegal resale and ticket fraud through this app. With Siip, we keep bots out and provide our visitors with fair and secure access to our events.
Normally, we check ages at the door, but through the app, this verification process is much faster. That’s convenient for visitors and also saves our colleagues a lot of discussion.’
Personal, digital access through an app
The first events where visitors receive personal and digital access via the Joy App have already taken place.
This short video demonstrates the ease of the visitor experience. From easily linking and sharing your tickets in your digital wallet to smoothly attending the event together.
Remco Voorhorst, CEO of Siip Group: ‘In the events industry, it’s also beneficial to know who attends your event. This ensures that visitors are of the appropriate age, and you can offer customized communication. It also opens up exciting commercial opportunities.
For visitors, this contributes to an even more optimal and safer experience. The technology makes it possible. And this is applicable not only in the football industry but also in the events and festival industry.’
Large-scale implementation
With feedback like “peace of cake” and “that was even faster than usual!” and minimal questions among hundreds of visitors, we can rightfully call the pilot successful. The “closed-loop ticketing method,” integrated into the app in collaboration with Eventix, significantly contributes to this success.
After the successful pilot, the app will be further prepared for widespread use at all Joy events.
About JOY
JOY started in 2021 on the Bloemendaal beach and is selling out all editions very quickly. In addition to its home base in Bloemendaal, the immensely popular house concept can now also be found in locations such as the Amsterdam Gashouder, Klokgebouw in Eindhoven and will organize a festival on the Hembrugterrein near Amsterdam this summer.
About Siip
Siip offers identity based access through a visitors app of, for example, events and football organizations. The solution can be implemented in a white label app or integrated in an existing app, software as a service (SaaS). With their innovative solutions Siip helps optimizing the customer journey by making access more simple, safe and efficient. Siip is marketleader in Dutch stadiums.
