JOY Events and Siip collaborate to combat ticket fraud
Dutch event organizer MBG Productions known from Joy is launching an app that allowsvisitors to get quick and easy access to their events.
At the same time, the app offers a solution to combat ticket fraud. An innovative solution in which JOY Events collaborates with technology partner Siip Group.
Ticket sales for the first event via the JOY Apphave already taken place and the first digital ‘identity based’ tickets are ready. It allows visitors to get personal, digital access. The app will be used and tested for the first time, during the events of JOY at may 25 & 26 and June 23 at thet Bloemendaalbeach.
Michael van der Lee, director of JOY Events: ‘As JOY, we want to prevent illegal resale and fraud with our tickets. That’s why we introduce this app. In this way, together with our visitors, we contribute to a solution against this and we also offer our visitors a solution to visit our events easily & quickly. Access via de app is truly personal.’
Personal, digital access through an app
You can easily share your digital tickets with friends via the app and you can get in faster, because your age has already been verified at home. ‘We normally identify at the door, but when you enter via the app, we see that you are really you and that you have a valid ticket. We have also collected everything there is to know about our events in the app.’
Remco Voorhorst, CEO van Siip Group: ‘We are proud of the result and that we can make a visit to JOY’s events even more pleasant in this way. Our technology fits seamlessly into existing processes for both the organizer and the visitor. This unique ‘closed loop ticketing method’ is easily integrated at Eventix. This allows us to offer more convenience in the visitor experience.’
About JOY
JOY started in 2021 on the Bloemendaal beach and is selling out all editions very quickly. In addition to its home base in Bloemendaal, the immensely popular house concept can now also be found in locations such as the Amsterdam Gashouder, Klokgebouw in Eindhoven and will organize a festival on the Hembrugterrein near Amsterdam this summer.
About Siip
Siip offers identity based access through a visitors app of, for example, events and football organizations. With their innovative solutions Siip helps optimizing the customer journey by making access more simple, safe and efficient. Siip is marketleader in Dutch stadiums.
