Siip and Joy combat against Ticket fraud

Dutch event organizer MBG Productions, known from JOY, launched an app for their events in may, that allows visitors to get quick and easy access to their events. At the same time, the app offers a solution to combat ticket fraud.

First events have taken place

Michael van der Lee, director of Joy: ‘As Joy, we want to prevent illegal resale and ticket fraud through this app. With Siip, we keep bots out and provide our visitors with fair and secure access to our events.

Normally, we check ages at the door, but through the app, this verification process is much faster. That’s convenient for visitors and also saves our colleagues a lot of discussion.’

Personal, digital access through an app

The first events where visitors receive personal and digital access via the Joy App have already taken place.

This short video demonstrates the ease of the visitor experience. From easily linking and sharing your tickets in your digital wallet to smoothly attending the event together.

Remco Voorhorst, CEO of Siip Group: ‘In the events industry, it’s also beneficial to know who attends your event. This ensures that visitors are of the appropriate age, and you can offer customized communication. It also opens up exciting commercial opportunities.

For visitors, this contributes to an even more optimal and safer experience. The technology makes it possible. And this is applicable not only in the football industry but also in the events and festival industry.’

Large-scale implementation

With feedback like “peace of cake” and “that was even faster than usual!” and minimal questions among hundreds of visitors, we can rightfully call the pilot successful. The “closed-loop ticketing method,” integrated into the app in collaboration with Eventix, significantly contributes to this success.

After the successful pilot, the app will be further prepared for widespread use at all Joy events.

About JOY

JOY started in 2021 on the Bloemendaal beach and is selling out all editions very quickly. In addition to its home base in Bloemendaal, the immensely popular house concept can now also be found in locations such as the Amsterdam Gashouder, Klokgebouw in Eindhoven and will organize a festival on the Hembrugterrein near Amsterdam this summer.

About Siip

Siip offers identity based access through a visitors app of, for example, events and football organizations. The solution can be implemented in a white label app or integrated in an existing app, software as a service (SaaS). With their innovative solutions Siip helps optimizing the customer journey by making access more simple, safe and efficient. Siip is marketleader in Dutch stadiums.

July 2024 – Siip Group

Dutch event organizer MBG Productions known from Joy is launching an app that allowsvisitors to get quick and easy access to their events.

At the same time, the app offers a solution to combat ticket fraud. An innovative solution in which JOY Events collaborates with technology partner Siip Group.

Ticket sales for the first event via the JOY Apphave already taken place and the first digital ‘identity based’ tickets are ready. It allows visitors to get personal, digital access. The app will be used and tested for the first time, during the events of JOY at may 25 & 26 and June 23 at thet Bloemendaalbeach.

Michael van der Lee, director of JOY Events: ‘As JOY, we want to prevent illegal resale and fraud with our tickets. That’s why we introduce this app. In this way, together with our visitors, we contribute to a solution against this and we also offer our visitors a solution to visit our events easily & quickly. Access via de app is truly personal.’

Personal, digital access through an app

You can easily share your digital tickets with friends via the app and you can get in faster, because your age has already been verified at home. ‘We normally identify at the door, but when you enter via the app, we see that you are really you and that you have a valid ticket. We have also collected everything there is to know about our events in the app.’

Remco Voorhorst, CEO van Siip Group: ‘We are proud of the result and that we can make a visit to JOY’s events even more pleasant in this way. Our technology fits seamlessly into existing processes for both the organizer and the visitor. This unique ‘closed loop ticketing method’ is easily integrated at Eventix. This allows us to offer more convenience in the visitor experience.’

About JOY
JOY started in 2021 on the Bloemendaal beach and is selling out all editions very quickly. In addition to its home base in Bloemendaal, the immensely popular house concept can now also be found in locations such as the Amsterdam Gashouder, Klokgebouw in Eindhoven and will organize a festival on the Hembrugterrein near Amsterdam this summer.

About Siip
Siip offers identity based access through a visitors app of, for example, events and football organizations. With their innovative solutions Siip helps optimizing the customer journey by making access more simple, safe and efficient. Siip is marketleader in Dutch stadiums.

At the end of february, the European Parliament approved the introduction of the European ID Wallet. The Council of Ministers still has to ratify the proposal, but that appears to be a formality.

An important decision. In a digital age, we believe it is necessary to have a fully acceped legal digital ID option.

Great opportunities

Siip has an ID wallet since 2019. We securely link your ID details to your rights. For example, the right to access to a festival or a football match.

The arrival of official wallets therefore offers great opportunities. From our experience we see that a wallet only makes sense if it fits what you can do with it. The wallet is the tool, but not the goal.

Safe storage and transferring tickets

At soccer, for example, safely transferring tickets from seasoncards is an important functionality. Fun fact: During holiday periods a lot of tickets are passed. How helpful, even when you’re at your holiday location, you can still pass your tickets to family or friends. Without fear of privacy issues. This is not a possibility with a physical card.

We are very proud to provide this solution through an app and how fans use and appreciate this functionality.

How can Siip help optimize your customer journey?

Check the many different possibilities and contact us.

‘An interesting development. Primary ticketing which takes over secondary ticketing. Right about when the Dutch government wants to protect consumers by introducing regulations to prevent resale with excessive prices.

Is it necessary for the government to introduce rules for the original prices as well? Or can organizers find a solutions for these problems themselves?

But this is also a problem for organizers.

They are being at risk and do not benefit from value created in the secondary market. Moreover, as an artist you want to perform for your biggest fans, not for people with the most money.

The government is able to stop the reselling of tickets for festivals or sportevents by a legal prohibition. However, before you know it this means a lot of paper work and bureaucracy, because preventing this is very difficult. Therefore, it makes more sense that organizers keep control over the access rights to their events. Siip believes this is more appropriate.

The solution is identity based access. When you know who owns the ticket, it is easier to set the rules for transferring and reselling the tickets. This offers opportunities for increasing secondary sales, and for primary sales as well.

With Siip Identity Based Access you always know who owns the ticket and has the right to access.

This increases safety for consumers and increases engagement and interaction between organizations, artists & fans. And this is what it’s all about: a great and honest event, festival or concert with engaged visitors and personal attention!’

Jan Brink – May 2023

Jan Brink is one of the founders of Siip Group. With a proven track record in government and politics, he makes sure that the solutions of Siip fit with what society needs.

Siip facilitates a verified self-sovereign digital identity that acts as a personal key to unlock unlimited potential in entertainment, sports, hospitality, social media, physical access, and e-commerce. Simple, fast and convenient identity and authentication solutions that foster customer and fan engagement.

Remco Voorhorst: ‘We noticed that building a community for your (sport)event can be challenging. With Siip we offer possibilities that foster community building.’

How can you enlarge your fan base wih Siip?

‘Quite easy, every organizer of events knows who bought the tickets, but they don’t know all visitors to the event. So it is difficult to communicate with all visitors. Siip offers truly personal, identity based access This personal access right can be personally transfered to others. This means, every visitor can be treated as a VIP, from the moment the organizer knows he of she will attend the event.’

What does this ‘VIP-treatment’ look like?

‘Well, the best ambassadors are those who are part of your community. Siip helps organizers by getting to know all their visitors. This means that to everyone, the VIP-treatment, can be a different one. It’s all customized. Even when you have thousands of visitors. It is possible with this software to offer everyone a experience they will never forget.’

How does this relate to having control over your personal data? That is wat Siip stands for, right?

‘By integrating the Siip solution in an app of, for example, the footballclub, the festival or every other event, all visitors can choose whether they want to use it to find the information they need.’ In the current situation, these visitors need to share al lot of personal data to get this information. And they lose control over it. In addition, this information will get to them by several communication channels. Via Siip only those data of you will be shared transparantly that is really relevant and necessary. In the app you will find all the information you need of your club, about the match, or about the event, festival or concert.’

Remco Voorhorst, CEO & Founder of Siip
March 2023

I regularly have great conversations with enthusiastic organizers of festivals, for example, and with ticketers who help these organizers. In these conversations it often turns out that it is quite difficult to communicate with all visitors. For it often happens that 1 person buys tickets for several people. Because that’s easy and helpful for your friends.

Siip offers identity based access.

3 reasons why identity based access is helpful for visitors:

1) Make sure you have a valid ticket

When you buy a personal ticket, you don’t have to doubt or worry whether you bought a real ticket. You can also easily transfer the access right to someone else if you can’t go yourself. Or digitally distribute tickets that you buy for your family and friends. And all this easily via an app. For example, through the app of the festival itself.

2) Looking forward to the event even more

Now the organizer knows that you will be at the event, he can already involve you and inform you about the event. This means that you will receive personalized messages in the app and you will be looking forward to the event even more. This is like when you visit a theme park: the queue is often already part of the theme. Useful, for example, to get tips on how to get to the location easily when traffic conditions change or it’s crowded. And easier, because now all visitors will receive this message themselves, so you no longer have to share it with all your other family members and friends who are also going to the event. In the current situation, not everyone will get these messages. Because you don’t know who actually has the ticket.

3) Becoming part of the community

Okay, you arrived at the event quickly and with digital access. Even then, as a visitor & fan, you can be included even more in everything of the event that is fun and relevant to you. Practical, and it also makes you part of the community even more.

Via Siip the ‘you are you-access right’ applies
and you’ll get smooth access based on your identity via an app, for example from the festival. Safe and with control over your own data. Do you want to transfer the ticket to family and friends? That is also possible. So you’ll know you have bought a valid ticket. And the organizer knows that a real person has the ticket. This is what we call Closed Loop Ticketing. You can expand this with customized communication options in your own app.

Remco Voorhorst, CEO & Founder of Siip

March 2023

In this way we not only collect experiences from the field and ideas from the drawing board, but also how things really go for our colleagues as visitors. What does that customer journey look like? Because suddenly they are even more aware of where they buy their ticket, from whom and whether it is a real ticket or not. How much information they have to disclose about themselves. And how they finally access the event. Or rather: how personal, easy and digital that will be.

Our colleagues at Siip are committed to this every day

To help organizers and ticketers with secure, digital and personal access to their event. So that they can sell their tickets to real visitors for a fair price. With control over sales: how much can someone purchase from you? But also about resale: at what price and via which platform?

Therefore, we were proud to have an article in the Ticketing Special of EB Live at the end of last year, in which this problem was also brought to the attention and Siip was allowed to pitch her solution.

Via control: honesty & transparency

So it’s great that attention is being paid to this. As far as Siip is concerned, ‘control’ is the code word when it comes to honesty and transparency. As a visitor you have control over your own data & pay a fair price for your ticket and as an organizer and ticketer you have control over your sales, in a fair way. Do you want to transfer your ticket to another visitor? Then that should also be possible.

In this way we help organizers and ticketers to prevent fraud and resale with exorbitant prices.

So on to a great festival year in 2023! With great possibilities. Will we see you soon?

This is why you should contact Remco

Remco Voorhorst is CEO of Siip Group. Together with 2 other founders, Remco has established Siip in 2021. With a proven track record in football, ticketing & hospitality organizations, he knows the challenges experienced in these branches. Siip facilitates a verified self-sovereign digital identity that acts as a personal key to unlock unlimited potential in entertainment, sports, hospitality, social media, physical access, and e-commerce. Simple, fast and convenient identity and authentication solutions that foster customer and fan engagement.

February 2023

These principles are incorporated in our Toon Leeftijd-App. Why should you show your whole ID-card, when it’s only relevant to show how old you are?

Remco Voorhorst, founder & CEO of Siip: ‘When we look at a challenge, we always take a look from different angles. As an organizer, such as a pub or an association canteen, it is quite difficult to ask someone’s ID. This feels rather like you are controlling, when all you have to verify is if someone can have the access he wants, and you want to do this hospitably and as smoothly as possible. So you obey the rules and can be hospitable at the same time.’

The other perspective, from guests or visitors, is also a relevant one. They also want to have smooth access and an hospitable experience. To easily order a drink or enter a pub.’ And this is where Siip wants to combine control and ease.

‘You can easily see, I’m old enough!’
The Toon Leeftijd-App, lauched in february 2023, offers a smooth and safe way to view the age of your guests. This is fast for your employees to see and easy for visitors to show. Through the app they merely show the foto of their ID and their age category. This means that it’s immediately clear that this is him or her & immediately clear whether this person is old enough to, for example, order an alcoholic drink.

Many possibilities
‘This accessible age display is a part of all our apps. And this offers you great possibilities. For example, what if you could get a menu in your app appropriate for your age? For example the non-alcoholic cocktails or the alcoholic ones? Our energetic and innovative team sees great possibilities for you!

An easy & faster flow at the door or at the bar, modern & with minimization of data. This of course in a safe and privacy compliant ‘Siip way’.

This is why you should contact Remco
Remco Voorhorst is CEO of Siip Group. Together with 2 other founders, Remco has established Siip in 2021. With a proven track record in football, ticketing & hospitality organizations, he knows the challenges experienced in these branches.

Siip facilitates a verified self-sovereign digital identity that acts as a personal key to unlock unlimited potential in entertainment, sports, hospitality, social media, physical access, and e-commerce. Simple, fast and convenient identity and authentication solutions that foster customer and fan engagement.

February 2023