While Identity Based Access has been used for some time during professional football matches, the first app featuring IBA has now also been launched for events. Siip successfully concluded the past football season and kicked off the events & festival season.
July 1, 2024
In May, Dutch event organizer MBG Productions, known for Joy, launched an app for Joy Events, allowing visitors quick and easy access to their events. Simultaneously, the app offers a solution to combat ticket fraud.
First Events Have Taken Place
Michael van der Lee, Director of Joy:
‘As Joy, we want to prevent illegal resale and fraud with our tickets through this app. With Siip, we keep bots out and offer our visitors fair and secure access to our events. We normally check ages at the door, but through the app, this check is much faster. That's great for visitors and saves our colleagues a lot of discussion.’
Personal, Digital Access via the App
The first events where visitors gained personal and digital access via the Joy App have now taken place.
This short video demonstrates the ease of the visitor experience. From simply linking and sharing your tickets in your digital wallet, to effortlessly attending the event together.
Remco Voorhorst, CEO of Siip Group:
‘In the event industry, we also see the benefit of knowing who is attending your event. This ensures visitors are old enough and allows for tailored communication. This also brings attractive commercial propositions. For visitors, we contribute to an even more optimal and safer experience. Technology makes it possible. And so, in addition to the football industry, this is also highly applicable in the event and festival industry.’
Large-scale Implementation
With reactions like: ‘peace of cake’ and ‘that was even faster than usual!’ and hardly any questions among hundreds of visitors, we can rightly call the pilot a success. The ‘closed loop ticketing method,’ integrated into the app in collaboration with Eventix, also contributes significantly to this.
Following the successful pilot, the app is being further prepared for large-scale implementation at all Joy events.
Over JOY
JOY is gestart in 2021 op het Bloemendaalse strand en verkoopt alle edities razend snel uit. Naast de thuisbasis op Bloemendaal is het mateloos populaire house concept inmiddels ook te vinden in locaties als de Amsterdamse Gashouder, Klokgebouw in Eindhoven en organiseert aankomende zomer een festival op het Hembrugterrein nabij Amsterdam.
Over Siip
Siip biedt identity based access via een app voor bezoekers van o.a. evenementen en voetbalclubs. Dit zowel voor eigen app als een white label app of als een onderdeel van een bestaande app, in de vorm van software as a service (SaaS). Met hun innovatieve oplossingen helpt Siip de klantreis rondom toegang simpeler, veiliger en efficiënter te maken. Ze zijn hierin marktleider in Nederlandse stadions.
