The 2025 – 2026 football season has been in full swing for a few weeks now. Tens of thousands of visitors have already successfully entered their club's stadium weekly via their club's app. But in previous seasons, we have also facilitated hundreds of thousands of visits this way. Personal and digital.
September 3, 2025
In short, it's about time to zoom out again: what are the experiences with Personal Digital Access and what does Siip consider important for its implementation and application for professional football organizations (BVOs) and supporters?
Process Measurement Results
Independent agency DSP-groep conducted a process measurement on behalf of the KNVB and SportInnovator regarding the Personal Digital Access pilot. They spoke with, among others, employees and supporters of Professional Football Organizations (BVOs) with whom Siip collaborates. Such as PSV Eindhoven, ADO Den Haag, FC Eindhoven, FC Groningen, NAC Breda, PEC Zwolle, and RKC Waalwijk.
DSP-groep has published a concise report on this. It contains valuable conclusions and recommendations:
Process Measurement Personal Digital Access (PDT) - DSP-Groep
‘The collaboration with Siip was perceived positively by the BVOs.’
At Siip, we are naturally very proud of this. We believe that being a collaborative partner is extremely important. This is reflected in our regular contact moments and is endorsed by DSP-groep: ‘Siip provided good support to BVOs in solving problems, attended supporter evenings to inform supporters about PDT, and visited stadiums on match days to observe how access with PDT proceeded.’
From 'Process Measurement Personal Digital Access (PDT) Against racism and discrimination in football stadiums’ by DSP Groep
Weekly increase in usage across various stadiums
Among the BVOs with whom Siip collaborates, we are seeing a significant increase in the use of digital access again this season. More supporters are utilizing this option weekly.
‘In addition to good coordination between technology, service & organization, and effective information provision, this is truly thanks to the fact that we take our time with implementations and conduct thorough testing throughout the entire chain.
What works well, what could be improved? This is how we collaboratively arrive at optimal solutions for supporters and clubs,’ says Remco Voorhorst, founder and CEO of Siip Group.
In a previous post we already elaborated on how Siip facilitates these implementations.
Our years of knowledge and experience in this field are invaluable here, as also evidenced by this recommendation from the research report:
‘We also advise new BVOs to contact the pilot BVOs and maintain close contact with Siip. By utilizing existing knowledge and experience with the process, new BVOs can ensure an effective and efficient implementation of PDT.’
From 'Process Measurement Personal Digital Access (PDT) Against Racism and Discrimination in Football Stadiums' by DSP Group
Here are some highlights: how is Personal Digital Access used and appreciated by the clubs Siip partners with?
Sharing tickets with others is very common
The ease and speed with which this can be done
is highly valued.
One-time registration can now also be completed with assistance from another person
This new feature in the apps aligns perfectly with the social aspect of football.
And it's privacy compliant, of course.
Numerous successful visits with PDT every week
In the Eredivisie, Keuken Kampioen Divisie, Champions League. For home and away matches in stadiums
throughout the Netherlands.
Energetic collaboration
And so, we collaborate with many partners in the wonderful football landscape to create valuable stadium experiences, week after week.
Helping supporters easily and privacy-compliantly attend their favorite matches in this way energizes us. As partners, we continue to listen to what is needed to address the challenges of today and in the future!
