‘Be ready for the future, because the future starts now!’ Making the world of gaming much safer and more manageable: that's what Siip is committed to, internationally. Hans van der Veen, Director of the Gaming International Business Unit, talks about trends, developments, and the visit to the Casino Operations Summit 2025 in mid-May in Slovenia, where Siip will also launch Bettii.
May 6, 2025
‘I am passionate about the gaming product due to my professional background and I see the potential of Siip and its solutions for the market. Specifically, a good balance between a healthy offering, compliance with laws and regulations, and combating gambling addiction as much as possible.’
What do you see happening in the gaming industry, internationally?
‘I believe that every legal provider intends to do right by the player and comply with the laws and regulations of the country where gambling is offered. I also see that all providers are exploring options, and that politics can be challenging.
Just consider the increase in gambling tax, playing limits, advertising restrictions, privacy rules, GDPR regulations, compliance laws and regulations and their enforcement, preventing gambling addiction, and complying with the WWFT. And I could list even more. The challenge here is: what do you need to comply with, and what remains practical?’
How does Siip address this?
‘Siip makes the world of gaming much safer and more manageable. Siip always complies with laws and regulations and is reliable and trustworthy in this regard. Our solutions are applicable both digitally and land-based, and are ready for the future concerning European laws and regulations.’
What does this solution offer for both providers and players?
’With proven, workable solutions from football stadiums and events, we offer flexible modules that address today's challenges. Solutions that all comply with regulations and contribute to healthy business operations.
We are convinced that providers will also gain an advantage in registration speed with this. This means a smooth customer journey, thereby increasing traction and convenience. Additionally, we offer opportunities for interaction with players, for setting up WWFT compliance, and for mandatory playing limits.
Furthermore, we can offer “customized solutions” on many fronts to be ready for the future with ID wallets and changing legislation.’
Bettii: easy one-time login via an app
‘And that future starts now. Because at the Casino Operations Summit Nova Gorica on May 13, 14, and 15, the very first visitors can get acquainted with Bettii.
We are launching this new trusted by Siip product, specifically developed for the Gaming Industry. It allows players to easily log in via one app and play or enter anywhere (online and land-based). Smooth, compliant, and future-proof.

